BBC kicks off World Cup broadcast battle in Salford and provides contrast to ITV’s celebrity slop
Journalistic muscles were flexed with Ros Atkins fact-checking real-world issues with production offering merits more achievable by working from home
中文導讀
BBC 同 ITV 喺世界盃轉播權嘅競爭越演越烈。BBC 選擇喺 Salford 製作節目,強調新聞專業同事實查核,試圖同 ITV 嗰種偏向娛樂性嘅名人綜藝風格做出區隔。對於移英港人嚟講,呢場媒體大戰反映咗英國電視台點樣喺「資訊性」同「娛樂性」之間攞平衡,亦顯示 BBC 點樣透過製作模式轉型,去應對數碼時代嘅收視挑戰。

Vocabulary 生字
flex
Verb動詞展示實力、炫耀(能力或資源)
The company is flexing its marketing muscles to attract more customers this season.
呢間公司正喺度展示佢哋嘅市場推廣實力,務求喺呢個季度吸引更多顧客。
contrast
Noun名詞對比、差異
There is a sharp contrast between the quiet countryside and the busy city centre.
寧靜嘅鄉郊同繁忙嘅市中心形成強烈對比。
achievable
Adjective形容詞可達成嘅、做得到嘅
Setting small, daily goals makes your long-term plan much more achievable.
設定細小嘅每日目標,會令你嘅長遠計劃更容易達成。
























